“Green” Mat Is Yoga’s Latest Trend

INTERNET WIRE

With increasing reports of unsafe chemicals in everyday products, people are constantly seeking healthy alternatives for their favorite things. Choosing organic, recycled, or biodegradable products is fast becoming habit. Even eco-friendly laundry detergents and beauty products are quickly finding their way into mainstream supermarkets. It should seem only natural, then, that the “green” trend is especially popular in the gentle world of yoga.

Wai Lana, host of the long-running PBS series Wai Lana Yoga, has produced a new kind of yoga mat for the green or health-conscious consumer. Her newly released EnviroMat™is a dream for yoga buffs because it’s 100 percent biodegradable, recyclable, and free from toxins, allergens, synthetic materials, and chemical dyes.

“I wanted to offer a mat that people could really feel good about—something that reflects the harmonious spirit of yoga,” says Wai Lana. “This durable mat is safe for the environment and for your health—it’s perfect for yoga and Pilates practitioners.”

A typical yoga mat is made with PVC, a type of plastic that’s not biodegradable. If the standard mat is well made, experts say there should be no cause for any health concerns. However, there are scores of people who would prefer to go with something more natural.

The key to Wai Lana’s EnviroMat™ is that it is made with a patented revolutionary material that’s 100% biodegradable. It is also completely recyclable, and any waste generated during its production is also recycled. Once disposed of, the mat breaks down naturally under heat and pressure, leaving nothing behind but nontoxic elements and water, which will evaporate. At the same time, this new material sacrifices nothing in terms of style, comfort, quality, and support. The unique closed-cell design offers superb traction, resists water (and sweat), and is available in a wide array of colors and designs.

Wai Lana adds the EnviroMat™ to her comprehensive line of yoga products, which already includes workoutDVDs, music CDs, children’s yoga products, and yoga mats, bags, and kits. Wai Lana is well known for the quality she delivers, and her new EnviroMat™ is another perfect example.

Press Contact:
Angie Smith
angie@wailana.com
Tel. 800-624-9163
Fax 805-986-5447

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